Over the last few years, I’ve worked on several TikTok campaigns for various brands. Here are some of my favorites:
a secret menu campaign for KFC
a dare challenge for Arby’s Diablo Sandwich
the first ever 10-minute TikTok for Hilton
a Doritos Roulette challenge
a “Money Mic Drop” education series starring T-Pain for Nerd Wallet
an AR effect that puts Crocs on your feet
a Duet-based challenge for Bic featuring Snoop and Martha
an anti-bullying campaign for Cartoon Network
a Black History Month series for Levi’s
a global Tony Hawk-led positivity initiative for Vans in which we encouraged fans to use their creativity for good
many, many, MANY dance challenges like this one for FILA (yes, that’s Carlton from “The Fresh Prince of Bel-Air”)
a thirst trap branded effect for a manga company’s latest series “Under The Oak Tree" that somehow got 8.8B views
But probably the best thing I did at TikTok was this poop joke that went viral and got 2.1M views.
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